Matt Chubb

The Hidden Marketing Plan in Your Operational Data

Traditionally, operations is separate to marketing, which is supported by IT. But what if you could pull data from your CAFM system to make operational marketing decisions? Your marketing team likely use a CRM (Customer Relationship Management) system, you manually log sales opportunities, and some of these convert via a

The Unique Challenges of AI Adoption Within FM

Unless you've been hiding under a rock for a few years, you'll have read articles about how AI is going to take over the workplace, everyone's job is being replaced, and that it's the only future. But how much has AI actually

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